I love food, and I LOVE "free." On most occasions food just taste sooo much better when it's free. Fact. If you like free and you like Mexican take-out, then take advantage of NBC and Chipotles' latest partnership. NBC's new series America's Next Great Restaurant is launching a promotion with Tex-Mex franchise Chipotle. The network is utilizing the show's Facebook page to launch a buy one get one free deal in exchange for watching the show's promo. The promotion ends on March 7.
ANGR puts 21 contestants against each other, as a panel of esteemed food connoisseurs determines which restaurant has the best concept. The cliche reality show competition set up. According to an NBC rep the winner gets to “fully savor his/her great American dream of launching his/her own restaurant chain.”Chipotle founder and co-CEO Steve Ells is one of the four celebrity judges appearing on the series.The series will premiere on March 6.
In tandem with NBC's promotion, Chipotle is also running an in-store texting promotion offering the chance for 1,000 lucky customers to get a catered burrito party. All you have to do is text "ANGR" at any Chipotle location and have the chance to win a fiesta for you and the homies.
This is Chipotle's latest effort taking the social media approach. In the past, their cause campaign "No Junk" urged consumers to forward their spam emails to their account. For every 100,000 spam messages received, Chipotle donated $10,000 to Lunch Box,a non profit organization providing resources to help create healthier food programs in schools.
I'm hoping ANGR limits the product placement for Chipotle... ohhhh wishful thinking... since that is not possible with Ells being a judge. I love brand partnerships, however this would've been the sweetest and most beneficial partnership to yours truly if it was Qdoba (yes I am biased).
-AV
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