MasterCard X Your City

I saw overnight safari sleepover at the Bronx Zoo, and was immediately sold. That's the animal lover in me (when I was younger, I was the proud parent of a Bengal Tiger at the zoo. Don't judge me). Anywho MasterCard holders out there, pay attention!

MasterCard is bringing it's Priceless campaign to life. The brand is launching a new intiative, Priceless Cities giving cosumers exclusive offerings such as V.I.P. treatment at the Red Rooster restuarant in Harlem, access to Batter's Eye View a new section at Yankees Stadium, and my favorite an overnight safari at the Bronx Zoo. NYC will be the first city to be featured in this campaign.

Cheryl Guerin, SVP of marketing comments that Priceless Cities is a “a real evolution of our brand promise,” and that MasterCard will continue efforts of emotional differentiation with their "Priceless" ads. Supporting this intiatve will be a series of social stunts, like placing Yankees stadium seats all around the city.

The campaign will advertise on radio, print, online, transit and outdoor platforms.

Source