You're a marketer looking for new channels of distribution, so where oh where do you turn? The social networking site that every other advertiser is penetrating of course....Facebook is what TV was for advertisers back in the old days (just kidding). Warner Bros announced that the "Dark Knight" and select movies will be available for streaming on the social media site, a feature that will only be available to consumers in the U.S.
Rentals will cost 30 Facebook credits or $3 for a two day viewing window. Thomas Gewecke, President of Warner Bros. Digital Distribution, comments on the company's new practice: making our films available through Facebook is a natural extension of our digital-distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."
What does this mean for Netflix? Let's talk stats. Netflix stock fell by 20% over the past few weeks, possibly resulting from Amazon launching its own subscription and TV-streaming service. If other studios follow in Warner Bros. footsteps this can be diastrous for Netflix. Everyone wants in on this streaming business. Dare I even mention that it can possible make the sad exit from the game like BlockBuster? Nah, let's not get ahead of ourseleves here.
Sorry as an individual who belongs in the group that marketers so affectionately coin as "early adopters" or "latest and greatest" I want no part in this. I'm a movie-nista, more so than my love for film itself is the movie watching experience. I love a booming surround system, the 20X40 Regal screen. It's all about the experience. Watching quality movies on Facebook? I'll pass on that one
-AV
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